Insights

A lot of small business owners say the same thing: most of their work comes from referrals, repeat customers, Facebook, or people they know. And for many businesses, that is true. Word of mouth is powerful. A good reputation still matters. But that does not mean a website is optional. What usually happens is this: someone hears about your business from a friend, sees your name in a local Facebook group, or gets your number from somebody they trust. The next thing they do is l